Taglines and headlines
Short, high-visibility copy adapted to preserve the idea and fit the available space.
Professional language services
Keep the intent, find the right expression
An idea can lose its force when translated literally. Transcreation starts with the purpose of the message and gives it a natural expression in another language, with room to rethink rhythm, imagery and wordplay.
English, French and Arabic, in every direction →Support shaped around your content
Brand voice
Creative writing guided by your tone, positioning and the relationship you want with readers.
Audience and format changes
Existing material reshaped for a different readership, channel or level of formality.
A creative brief with a clear purpose
Start with the intended response
A headline may need to reassure, persuade or make an unfamiliar idea memorable. We clarify that purpose before rewriting. Audience insights, positioning and examples of your brand voice are more useful than asking a short line to match the source word for word.
Protect what must stay true
Creative freedom has boundaries. Product names, approved claims, offer conditions and required wording should be identified in the brief. We distinguish elements open to reinterpretation from information that needs to remain exact, including how the line relates to its visual.
Make creative choices reviewable
When alternatives are included, each can be accompanied by a short rationale and a plain-language explanation of its meaning. This helps reviewers who do not speak the target language compare intent and tone. It also gives your team a concrete basis for consolidated feedback.
Preparing your project
A clear brief makes better work possible
Share the campaign objective, audience, visuals, tone examples and any words or claims that must remain. Agree how many creative options and review rounds you need. Feedback works best when it explains the intended response, not just a preferred word.
What to send
- The desired audience response, positioning and campaign visuals.
- Brand voice examples, words to avoid and non-negotiable claims.
- The number of options, formats and review rounds to include.
From brief to delivery
- 01
Explore the brief
Agree the communication objective, creative boundaries and audience.
- 02
Develop directions
Write the agreed number of approaches around the idea rather than the source syntax.
- 03
Explain the choices
Present the wording with rationale or a meaning explanation where requested.
- 04
Refine the selection
Apply consolidated feedback and prepare the chosen wording for the agreed placements.
Example brief
What your project could look like
For a tagline built on an English pun, a French or Arabic version might use a different image to express the same benefit. The brief defines the benefit that must survive and which aspects of the original can change.
What you receive
- The selected target-language copy and any agreed creative alternatives.
- Rationale, meaning explanations and format variants when specified.
Scope boundaries
Trademark clearance, consumer research and campaign performance testing are separate from creative language work.
Your questions, answered
Will the result follow the source word for word?
Not necessarily. We preserve the purpose and agreed essential information while changing phrasing or structure when that serves the audience better.
Can I compare several options?
Yes, when included in the scope. We can explain the thinking behind alternatives so your team can choose an approach with a clear understanding of the differences.
What is a back-translation used for?
A back-translation explains the target wording in a language your team reads. It can support discussion, but it does not reproduce every association or prove that a line will perform with its intended audience.
How do I get a price and timeline?
Describe the project, languages, volume and preferred deadline in the quote form and attach your document. Without a document, use Get in touch or email translations@idiomly.ca. We respond within one business day and confirm pricing and timing after reviewing the material.
Let’s talk about your project
Have something to translate or a question to ask? We respond within one business day.
